LUM e-commerce Website

The Context.

Youth of Light is a boutique handmade candle factory that employs Youth at Risk. They approached TASC Consulting with the goal of increasing B2C sales by creating a “branded” e-commerce website for their leading candle brand – LUM, instead of their current website that was putting focus on the non profit organization and its goals.

My Role.

UX / UI and part of the brand strategy thinking team

Tools Used.

Adobe Photoshop

Adobe Illustrator

Adobe XD


The Method.

Conducting an Ideation Workshop in order to define the brand’s values and characteristics, as we would like to reflect on the future website.

Google analytics and analysis of social media streams to define the target audience 

Benchmark of non-profit and social business websites, along with product related websites – lifestyle, candles etc. 

Wire-frames & User flow


UI Design

Execution of website in top of WIX platform


The Insights. 

The goal was to create a b2c e-commerce website with reflecting the values of the Brand “LUM”:

  • Natural
  • Hand made
  • Therapeutic Effect
Targeting 35-50 yo female client base, that appreciates life style products with a real effect on quality of life

Prototyping & User flow. 




The Screens.

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