eCommerce website UX.UI
Youth of Light is a boutique handmade candle factory that employs Youth at Risk. They approached TASC Consulting with the goal of increasing B2C sales by creating a “branded” e-commerce website for their leading candle brand – LUM, instead of their current website that was putting focus on the non profit organization and its goals.
As part of the research I was responsible of exectuing and conducting an Ideation Workshop in order to define the brand’s values and characteristics, as we would like to reflect on the future website.
I also conducted research using Google analytics and analysis of social media streams to define the target audience
Benchmark of non-profit and social business websites, along with product related websites – lifestyle, candles etc.
We decided to create a b2c e-commerce website reflecting the leading values of the Brand “LUM”:
- Hand made
- Therapeutic Effect
Following research and workshop – we created a persona that bests reflects LUM’s potential customer and target audience – presenting its needs and lifestyle.
In addition we gathered multiple quotes from customers to understand the motivation behind the purchase of LUM.
People buy candles from an emotional place, “feel good” kind of product.
While LUM brand offered functional candles as well – we decided to put the therapeutic series in the front, and to create a “Feel good” environment for the user.
Hand-made and natural are the most important values of the product
the solution was to create a natural look and feel and to stress out the source and material of the product as its advantage in the market.
We designed a dedicated page to the source of the candle and how its done, and used “nature” as a main motive in the websites language – visual and textual.
Final Design and Dev.
My team and I were responsible for the UX, UI and development of the website. we chose wix as a web platform, so that maintenance of the website will be easy and intuitive for non-developers at the NGO.