The "Ugly Israeli" Campaign

The Context.

At a time where we see rising criticism against Israeli tourists – from groups of teenagers in Cyprus to families traveling in popular locations such as Thailand, Berlin and Rome, this advertisement campaign aspires to raise awareness to Israeli’s behavior abroad. 
The ad campaign targets the Israeli tourists in the digital sphere, and central locations – Tel Aviv, Ben Gurion Airport etc. 

Tools Used

Adobe Illustrator

Adobe Photoshop